Why the ‘This Girl Can’ Campaign CAN work!

Awesome article about the #ThisGirlCan campaign! The perceptions of women doing sport and fitness is important to me because I weight train.

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Tough Mudder - This Girl Can

This morning, I watched the teaser video for the ‘This Girl Can’ campaign being launched by Sport England as part of efforts to increase exercise participation levels amongst women. The advert will be released in full on prime time TV tonight, but you’ll find a link to the teaser at the bottom of this entry.

‘This Girl Can’ has the potential to have a hugely positive effect on participation, because it is trying to tackle the biggest obstacle for many women: themselves. Sport has always had a huge impact on my lifestyle, my time, and my self-image, but it’s obvious (even to someone who loves it) that getting girls active is now a major issue. ‘This Girl Can’ is trying to reduce the ‘fear of judgement’ that seems to be the main factor discouraging women from participating in sport. In my role as a hockey coach, I’ve seen clear differences…

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